teaching with writing
business assignments
Current trends in writing assignments for business
couple applications of realistic scenarios, case studies, and
service learning to theoretical course readings. Other business
assignments ask students to seek out a "real world" context in
order to ground their ideas in the probable while encouraging
them to brainstorm the possible. Using case studies as the basis
for many writing assignments allows students to apply their skills
in both analysis and writing. Optimal schemes for sequencing these
assignments begin with such small assignments as naming a business
and composing a business letter and may build eventually into
a business plan.
business administration
- Business Communication: an upper-division
course emphasizing effective communication to specific
audiences within various formats.
economics
management
- Advanced Business Models: four
grading rubrics corresponding to all four of the assignments
for this course.
- Industry Outline:
a summary and analysis assignment that is used as a building
block toward the final project, an 8-page formal paper.
- Industry Issues:
an analysis assignment that focuses on making predictions
about industry growth.
- Presentation:
a group activity that requires students to explore the
weakest company researched.
- Final Paper: an
8-page industry analysis that is, in part, built by synthesizing
the previous assignments.
marketing
- Buyer Behavior: an upper-division
course that incorporates writing assignments into socio-cultural
influences, memory, encoding, and perception.
- Sales Management, Term Paper:
a writing assignment requiring students to look at specific
sales practices.
- Sales Management, Two Case Summaries:
two assignments requiring analyses of sales management practices.
business assignment resources
- The Howe Writing Initiative: from the Richard T. Farmer School of Business at Miami University of Ohio, a site devoted to the teaching and learning of busiess writing, with extensive practical and theoretical advice for both students and faculty.
- NOLO, Law for All: a site offering advice to entrepreneurs about writing a business plan. This may be useful for the construction of course assignments and support of students.
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